LIC to boost up rural market

Thursday 29, September, 2005

LIC has turned its attention to the rural market. It now intends to provide health insurance along with life insurance cover. It will be covered under the microinsurance schemes. Moreover there will be a waiver of premium payment when there are financial troubles. This will be valid for a period of two years. This new policy will range from Rs 10,000 to Rs 50,000. Health insurance will be provided to policies ranging at Rs 5000 and above. Another LIC policy, which gives the benefit of premium holiday for two years, is ?Jana Raksha?. This new scheme holds a good chance of doing well considering that the rural population forms a major part of Indian populace. If the past records are taken into account, business from the rural segment has increased tremendously over the years.


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