Birla Sun Life goes Single.

Thursday 22, September, 2005 Birla Sun Life is now looking at tapping the single premium policy market. It hopes to mop up around Rs 100 crore worth of premium income from the sale of single premium policies. Currently it gets around Rs 23 crore worth of premium from this segment. To do this, it has launched nine single premium policies. The latest amongst these is the Prime Life Premier, a single premium policy with a sum insured that is five times the face value. To make it attractive to customers, it has the benefit of tax breaks as well as a choice of six investment funds varying from government securities to equities.

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