It?s Bancassurance time.

Sunday 18, September, 2005 In a move to tap its captive customer base the Bank of Rajasthan has tied up with LIC to sell insurance policies to its clients. This move is expected to shore up Bank Of Rajasthan?s fee based income. This move will also help the bank to position itself as a one stop financial powerhouse by moving up the value chain by offering more value added products to its two million customers. The memorandum of understanding was signed in the presence of Mr A.K.Shukla, chairman - LIC, & P.K.Tayal , chairman - The Bank of Rajasthan Ltd. This tie-up also benefits LIC in its intention of increasing policy penetration amongst the Indian populace.

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