Iffco Tokio thinks out of the box.

Friday 23, September, 2005 More & more insurance companies are looking at innovative ideas to push up their market penetration. The latest in line is Iffco Tokio General Insurance. This joint venture between the fertiliser co-operative Iffco and Tokio Marine & Nichido Fire Insurance of Japan, is setting up a unique distribution model by setting up a separate company to retail its products. This independent entity, Iffco Tokio Insurance Services (ITIS), would act as a corporate agent for its parent company. This would bolster the existing network of 400 offices that Iffco Tokio already has in the country. In addition it is also planning to enter into strategic tie-ups with banks, individual & corporate agents & even state financial corporations.

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